Pale Blue Pencil

 The tools I use to run my business

I heavily invest in apps and services to streamline my day. Here's an edited selection of the tools I use.



This is the absolute best appointment scheduler on the market. Their all-in-one platform integrates with Stripe and Paypal. So, in addition to scheduling, you can automatically accept payments (for instance, if your calls/sessions are for services, consulting or coaching).


Because I'm a bookworm I'm always recommending good personal growth and professional development books to my clients. Once you build up a nice following on your website it may be worth opening an Amazon Affiliates account so you can earn a small commission from any book (or other product) referrals. 


You'll get to a point in your business where you'll need to start keeping a solid handle on income and expenses. If you don't want this part of your business taking up a disproportionate amount of time then bring in the pros — an online bookkeeping service dedicated to small businesses. 


I use Canva to handle almost all of my graphic design needs. From presentations and slides to beautiful social media graphics, it's perfect for non-designers who need professional-grade design assets. 


An important element of any business is nurturing leads. You may draw people into your business via blogging or other marketing tactics but odds are they won't be immediately ready to work with you. Having an email strategy keeps you top of mind. After trying several providers I use Convertkit as it has sophisticated features integrated into a simplistic interface. 


You may already be familiar with Dropbox but if not it's the #1 tool for file storage and file sharing available today. It's safe and reliable and I use it religiously to store all of my important personal and professional documents, images, and other files. 


As a business you should upgrade your personal Google service to G-Suite which includes a business email that matches your website domain amongst other apps. I heavily use Google Docs — it's a godsend for keeping my clients organized and focused on their progress. 


If you are an online business at some point you may be thinking of ways to diversify your income streams. One lucrative option is to generate passive income by developing online courses and other digital products. Podia is a sleek and simple platform that helps you host, manage and sell your online products. 


I believe Pinterest is an untapped opportunity for many business owners and can speed up your money-making process because the ability to get traffic is much easier than Google and Facebook. Also the Pinterest demographic is composed of many people willing to spend money on multiple lifestyle areas. 


I run all of my coaching and consulting sessions virtually via audio or video and share screen primarily via Skype unless a client requests otherwise. I've tested a bunch of platforms like Zoom and ultimately found Skype to be more straightforward.


Everyone has an opinion about which website platform to use. As an entrepreneur, I've always used Squarespace for my businesses. It has the most beautiful templates and all of the features are integrated into the platform so no messing around with widgets and plugins. It's also by far the easiest way to a business website up and running in days instead of months.  


Stripe is an online payment processor that allows online businesses to accept money. It integrates seamlessly with Acuity, Podia, and Squarespace so if you use any of these tools to accept payments you'll be walked through an easy setup process and voilà. In addition to Stripe I also accept Paypal. 


I use Tailwind to schedule my posts on Pinterest and it saves an incredible amount of time so you don't always have to manually pin. It allows you to choose when to post, how often, and on which boards, etc. It also offers good analytics so you can see how your account is performing. Again, since Pinterest is a major traffic source I like to put a good amount of effort into it and being efficient with how I pin is crucial. 


As part of maintaining a strong brand I believe elevated imagery is a must. I take a lot of my own photos but also love Unsplash for finding free, really good looking stock photos that match my aesthetic. 

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