Pale Blue Pencil


Hey, I'm Jay! I build websites & organize projects helping solopreneurs and small businesses grow in a big way.

Originally hailing from the emerald city of Seattle, I’m back after more than a decade of living abroad. I’m a one-lady creative studio with a (sweet network) keen eye for detail and a passion (okay, slight obsession) with organization and design. I seriously get all starry-eyed and fuzzy tummied for gantt charts, and grid systems.

Although I’ve worked with some big corps, my love lies in working with wellness professionals, creatives, small business owners and solopreneurs. I consider my clients my friends, and am driven to see them thrive!

I especially enjoy collaborating on projects that are authentic and holistic — I want to spread the joy and help the people I work with spread their joy too!

In my off time you can find me hanging with my husband and our sweet little community. We like to ride bikes and cook, sing songs and thrift, and go on micro adventures every chance we get.

Sometimes I’m hangin’ on the biz gram (cause #marketing), sometimes smearing paint and cutting paper here, and I post a daily energy readings here (just for fun). I’ve also got a wicked case of virtual hoarding going on.

A few fun facts:

  • I’m more obsessed with orchids than I am with organization and design combined (wondering why your's doesn't bloom... just ask).
  • I love tea, but I (almost) always choose coffee.
  • I speak Portuguese, and pretty bad Spanish (even though my husband says I’m doing pretty well).
  • Purple's not my favorite color, so I'm pretending this is all indigo.

We're Going to be Great Together if ...

Your CREATIVITY is on FIRE… but you’ve been busy all day without getting anything done

YOUR biz is your baby… but it keeps you up all night

YOU’re a do’er not a planner… & you have a wicked sense of #overwhelm